The Rise of the Flexitarian: Why Never Better Foods Fits Every Plate

The market for plant-based foods now extends past vegan consumers. The current grocery market includes flexitarian consumers who follow a plant-based diet…..mostly, but occasionally eat animal products. Never Better Foods exists to fulfill the needs of exactly this consumer group.

Research from NielsenIQ demonstrates that 39% of people who purchase milk products also buy plant-based milk substitutes, while 15% of people who buy meat sometimes choose plant-based alternatives. Most customers avoid a complete vegan lifestyle since they look for equilibrium in their eating choices.

Flexitarianism offers freedom of selection, and Never Better Foods exists to simplify that selection process. The entire range of consumers can enjoy our products since we offer a selection of products that can be used in almost any meal.

Our products differentiate through their focus on taste alongside performance. Our vegan products surpass traditional vegan products because they taste great regardless of dietary needs. Our chef-developed recipes and ingredient selection result in products that both plant-based and omnivorous households will enjoy.

Never Better Foods serves consumers who need animal reduction or dairy restriction options while also providing snack upgrades for any consumer looking to transform their meals.

Source: NielsenIQ – Plant-Based Trends 2024